Millions of “baby boomers” are about to reach a plateau in their lives that is vitally important. They are about to retire from the work world – in fact, many already have.

In August 10, 1944, a young lt. colonel named C.L. Scott sat down to write his wife and daughters a letter. He was stationed in England with the 402nd combat wing as chief of staff for General Nathan Bedford Forrest (great-grandson of thein famous Southern Civil War general). In part, the letter read ...

Large ships out at sea with Broadway-style entertainment, stops at popular ports-of-call, and sometimes spending days on the oceanwithout even the sight of land – this is what most people considercruising. However, there is a far more intimate, leisurely andculturally-immersive way to cruise.

Last issue we began our discussion of this thing called advertising by examining how an advertisement and/or advertising campaignruns its course. In this issue we shall look at what goes on inside themind of the consumer during the purchase decision process.